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Italian marketing history.

This special ebook, edited by Professor Jonathan Morris, originated in a session held at the CHARM conference in Copenhagen 2013 and presents a number of chapters in which several distinctive aspects of Italian marketing history are identified. We begin with the chapter by Nando Fasce and Elisabetta...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jones, Brian
Otros Autores: Morris, Jonathan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford : Emerald Group Publishing Limited, 2015.
Colección:Journal of Historical Research in Marketing: Volume 7, Issue 1.
Temas:
Acceso en línea:Texto completo