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Corporate Branding : Areas, arenas and approaches.

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business pe...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Melewar, T. C.
Otros Autores: Alwi, S. F. Syed
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2015.
Temas:
Acceso en línea:Texto completo