The pricing journey : the organizational transformation toward pricing excellence /

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Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To re...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Liozu, Stephan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2015]
Temas:
Pricing.
Organizational change.
Organizational Innovation
Prix > Fixation.
Changement organisationnel.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Organizational change
Pricing
Acceso en línea:Texto completo
Descripción
Sumario:Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing-drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a pr.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780804794411
0804794413

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