The pricing journey : the organizational transformation toward pricing excellence /

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Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To re...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Liozu, Stephan (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2015]
Temas:
Pricing.
Organizational change.
Organizational Innovation
Prix > Fixation.
Changement organisationnel.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Organizational change
Pricing
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