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How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry /

This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would be a good way to strengthen brands in publishing, and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sutton, Kim Maya (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg : Diplomica Verlag, 2014.
Temas:
Acceso en línea:Texto completo