How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry /
This study focuses on business-to-consumer (B2C) e-marketing in the publishing industry. Random House CEO Dohle suggested a transition from B2B marketing to B2C marketing and Shatzkin, CEO of The Idea Logical Company, added this transition would be a good way to strengthen brands in publishing, and...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hamburg :
Diplomica Verlag,
2014.
|
Temas: | |
Acceso en línea: | Texto completo |