This note's for you : popular music + advertising = marketing excellence /

From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little know fact that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign and that while taping the &quo...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Allan, David (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, 2015.
Edición:First edition.
Colección:Digital and social media marketing and advertising collection.
Temas:
Music in advertising.
Advertising.
Musique dans la publicité.
Advertising
Music in advertising
advertising
commercials
marketing
popular music
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • Opening Act: The Brands
  • Synchronization and Transcription Licenses
  • Chapter 1: "Teach the World to Sing" ... Coca Cola (1971)
  • Chapter 2: New Generation ... Michael Jackson and Pepsi (1983)
  • Chapter 3: Grapevine ... Motownand the CaliforniaRaisins (1986)
  • Chapter 4: "Revolution" ... The Beatles and Nike (1987)
  • Chapter 5: "Be My Baby" ... The Ronettes and Levi's (1989)
  • Chapter 6: "Like A Rock" ... Bob Seger and Chevy (1991)
  • Chapter 7: "Start Me Up" ... The Rolling Stones and Microsoft (1995)
  • Chapter 8: "Desert Rose" ... Sting and Jaguar (1999)
  • Chapter 9: "Pink Moon" ... Drakeand VW (1999)
  • Chapter 10: "Find My Baby" ... Moby and mericanExpress (2000)
  • Chapter 11: "Days Go By" ... Dirty Vegas and Mitsubishi (2002)
  • Chapter 12: "Lust for Life" ... Iggy Pop and Royal Caribbean (2002)
  • Chapter 13: "Rock and Roll" ... Led Zeppelin and Cadillac (2002)
  • Chapter 14: The Silhouettes ... Various Artists and Apple (2003)
  • Chapter 15: Angels ... Bob Dylan and Victoria's Secret (2004)
  • Chapter 16: "Love Train" ... O'Jays and Coors Light (2005)
  • Chapter 17: "Back in Black" ... AC/DC and The Gap (2006)
  • Chapter 18: "The Hamsters" ... Various Artists and Kia (2008)
  • Chapter 19: "Lose Yourself" ... Eminem and Chrysler (2011)
  • Chapter 20: Horses and Dogs ... Fleetwood Mac, Passenger, and Budweiser (2013and 2014)
  • Encore: The Bands
  • Notes
  • References
  • Index
  • Adpage
  • Cover.

Ejemplares similares