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This note's for you : popular music + advertising = marketing excellence /
From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little know fact that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign and that while taping the &quo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Business Expert Press,
2015.
|
| Edición: | First edition. |
| Colección: | Digital and social media marketing and advertising collection.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn903939214 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 150224s2015 nyua ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCF |d MERUC |d ZCU |d OCLCQ |d TKN |d D6H |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d DXU |d OCLCL |d OCLCQ | ||
| 020 | |a 9781631570025 | ||
| 020 | |a 1631570021 | ||
| 020 | |z 9781631570018 | ||
| 029 | 1 | |a AU@ |b 000056071725 | |
| 035 | |a (OCoLC)903939214 | ||
| 037 | |a CL0500000557 |b Safari Books Online | ||
| 050 | 4 | |a ML3790 | |
| 082 | 0 | 4 | |a 780.2373 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Allan, David, |e author. | |
| 245 | 1 | 0 | |a This note's for you : |b popular music + advertising = marketing excellence / |c David Allen. |
| 246 | 3 | 0 | |a Popular music + advertising = marketing excellence |
| 246 | 3 | 0 | |a Popular music plus advertising equals marketing excellence |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Digital and social media marketing and advertising collection | |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed February 18, 2015). | |
| 505 | 0 | |a Cover -- Contents -- Opening Act: The Brands -- Synchronization and Transcription Licenses -- Chapter 1: "Teach the World to Sing" ... Coca Cola (1971) -- Chapter 2: New Generation ... Michael Jackson and Pepsi (1983) -- Chapter 3: Grapevine ... Motownand the CaliforniaRaisins (1986) -- Chapter 4: "Revolution" ... The Beatles and Nike (1987) -- Chapter 5: "Be My Baby" ... The Ronettes and Levi's (1989) -- Chapter 6: "Like A Rock" ... Bob Seger and Chevy (1991) -- Chapter 7: "Start Me Up" ... The Rolling Stones and Microsoft (1995) -- Chapter 8: "Desert Rose" ... Sting and Jaguar (1999) -- Chapter 9: "Pink Moon" ... Drakeand VW (1999) -- Chapter 10: "Find My Baby" ... Moby and mericanExpress (2000) -- Chapter 11: "Days Go By" ... Dirty Vegas and Mitsubishi (2002) -- Chapter 12: "Lust for Life" ... Iggy Pop and Royal Caribbean (2002) -- Chapter 13: "Rock and Roll" ... Led Zeppelin and Cadillac (2002) -- Chapter 14: The Silhouettes ... Various Artists and Apple (2003) -- Chapter 15: Angels ... Bob Dylan and Victoria's Secret (2004) -- Chapter 16: "Love Train" ... O'Jays and Coors Light (2005) -- Chapter 17: "Back in Black" ... AC/DC and The Gap (2006) -- Chapter 18: "The Hamsters" ... Various Artists and Kia (2008) -- Chapter 19: "Lose Yourself" ... Eminem and Chrysler (2011) -- Chapter 20: Horses and Dogs ... Fleetwood Mac, Passenger, and Budweiser (2013and 2014) -- Encore: The Bands -- Notes -- References -- Index -- Adpage -- Cover. | |
| 520 | |a From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music in advertising campaigns of all time. It is little know fact that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign and that while taping the "Lose Yourself" video, the choir had no idea Eminem would show up. Originally the Doors were to be in the Cadillac commercials, not Led Zeppelin, but one of the members of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This Note's For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else. Itshows where this art in advertising form has been, where it is now, and provides the foundation for where it will go | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Music in advertising. | |
| 650 | 0 | |a Advertising. | |
| 650 | 6 | |a Musique dans la publicité. | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Music in advertising |2 fast | |
| 653 | |a advertising | ||
| 653 | |a commercials | ||
| 653 | |a marketing | ||
| 653 | |a popular music | ||
| 758 | |i has work: |a This Note's for You (Online) (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXyYFtrJwG6mmPTxCrphVC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Digital and social media marketing and advertising collection. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1929534 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1929534 | ||
| 994 | |a 92 |b IZTAP | ||