Social media rules of engagement : why your online narrative is the best weapon during a crisis /

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Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one-and by understanding and influencing your audience w...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Matejic, Nicole (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Milton, Qld. : John Wiley and Sons Australia, Ltd, 2015.
Temas:
Internet in public relations.
Social media > Planning.
Crisis management > Case studies.
Internet dans les relations publiques.
Médias sociaux > Planification.
Gestion de crise > Études de cas.
BUSINESS & ECONOMICS > Public Relations.
Crisis management
Internet in public relations
Australian
Case studies
Acceso en línea:Texto completo
Texto completo
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Social media rules of engagement : why your online narrative is the best weapon during a crisis /
por Matejic, Nicole
Publicado 2015
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
Mostrar todas las versiones(2)

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