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Social media rules of engagement : why your online narrative is the best weapon during a crisis /

Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one-and by understanding and influencing your audience w...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Matejic, Nicole (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Milton, Qld. : John Wiley and Sons Australia, Ltd, 2015.
Temas:
Acceso en línea:Texto completo
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