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Buyer personas : how to gain insight into your customers expectations, align your marketing strategies, and win more business /

"See your offering through the buyer's eyes for more effective marketingBuyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive co...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Revella, Adele
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2015.
Edición:1.
Temas:
Acceso en línea:Texto completo
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