Cargando…

A word from our sponsor : admen, advertising, and the golden age of radio /

This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries,...

Descripción completa

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Meyers, Cynthia B.
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	New York : Fordham University Press, [2013]
Edición:	First edition.
Temas:	1900-1999 Radio advertising > United States > History > 20th century. Radio programs > United States > History > 20th century. Radio broadcasting > United States > History > 20th century. Advertising in popular culture > United States > History > 20th century. Émissions radiophoniques > États-Unis > Histoire > 20e siècle. Radio > États-Unis > Histoire > 20e siècle. Publicité dans la culture populaire > États-Unis > Histoire > 20e siècle. BUSINESS & ECONOMICS > Advertising & Promotion. Advertising in popular culture Radio advertising Radio broadcasting Radio programs United States History
Acceso en línea:	Texto completo