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A word from our sponsor : admen, advertising, and the golden age of radio /

This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Meyers, Cynthia B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Fordham University Press, [2013]
Edición:First edition.
Temas:
Acceso en línea:Texto completo