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A word from our sponsor : admen, advertising, and the golden age of radio /
This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Fordham University Press,
[2013]
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Meyers, Cynthia B. | |
| 245 | 1 | 2 | |a A word from our sponsor : |b admen, advertising, and the golden age of radio / |c Cynthia B. Meyers. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York : |b Fordham University Press, |c [2013] | |
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (404 pages) | ||
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| 504 | |a Includes bibliographical references and index. | ||
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| 520 | |a This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries, and examines the intersection of commerce and culture in American mass media. | ||
| 505 | 0 | |a Introduction -- Dramatizing a Bar of Soap : The Advertising Industry before Broadcasting -- The Fourth Dimension of Advertising : The Development of Commercial Broadcasting in the 1920s -- They Sway Millions as If by Some Magic Wand : The Advertising Industry Enters Radio in the Late 1920s -- ''Who Owns the Time?'' : Advertising Agencies and Networks Vie for Control in the 1930s -- The 1930s' Turn to the Hard Sell : Blackett-Sample-Hummert's Soap Opera Factory -- The Ballet and Ballyhoo of Radio Showmanship : Young & Rubicam's Soft Sell -- Two Agencies : Batten Barton Durstine & Osborn, Crafters of the Corporate Image, and Benton & Bowles, Radio Renegades -- Madison Avenue in Hollywood : J. Walter Thompson and Kraft Music Hall -- Advertising and Commercial Radio during World War II, 1942-45 -- On a Treadmill to Oblivion : The Peak and Sudden Decline of Network Radio -- Conclusion. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
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| 650 | 0 | |a Radio advertising |z United States |x History |y 20th century. | |
| 650 | 0 | |a Radio programs |z United States |x History |y 20th century. | |
| 650 | 0 | |a Radio broadcasting |z United States |x History |y 20th century. | |
| 650 | 0 | |a Advertising in popular culture |z United States |x History |y 20th century. | |
| 650 | 6 | |a Émissions radiophoniques |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Radio |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Publicité dans la culture populaire |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising in popular culture |2 fast | |
| 650 | 7 | |a Radio advertising |2 fast | |
| 650 | 7 | |a Radio broadcasting |2 fast | |
| 650 | 7 | |a Radio programs |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a Word from Our Sponsor (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYRvHtTFXHvxjHQCW4hjWC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Meyers, Cynthia B. |t Word from our sponsor : badmen, advertising, and the golden age of radio. |d New York : Fordham University Press, 2014 |h ix, 391 pages |z 9780823253708 |z 9780823253715 |w (DLC) 2013024364 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3239855 |z Texto completo |
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