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This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Meyers, Cynthia B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Fordham University Press, [2013]
Edición:First edition.
Temas:
1900-1999
Radio advertising > United States > History > 20th century.
Radio programs > United States > History > 20th century.
Radio broadcasting > United States > History > 20th century.
Advertising in popular culture > United States > History > 20th century.
Émissions radiophoniques > États-Unis > Histoire > 20e siècle.
Radio > États-Unis > Histoire > 20e siècle.
Publicité dans la culture populaire > États-Unis > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising in popular culture
Radio advertising
Radio broadcasting
Radio programs
United States
History
Acceso en línea:Texto completo
Descripción
Sumario:This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries, and examines the intersection of commerce and culture in American mass media.
Descripción Física:1 online resource (404 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780823253777
0823253775
9780823255238
0823255239
9780823268931
0823268934

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