Go Figure! New Directions in Advertising Rhetoric.

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Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McQuarrie, Edward F.
Otros Autores: Phillips, Barbara J., 1966-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2014.
Temas:
Rhetoric.
Visual communication.
Advertising > Language.
Rhétorique.
Communication visuelle.
rhetoric (discipline)
Advertising > Language
Rhetoric
Visual communication
Acceso en línea:Texto completo
Descripción
Sumario:Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of ""Go Figure! New Directions in Advertising Rhetoric"" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on th.
Descripción Física:1 online resource (337 pages)
ISBN:9781317469612
1317469615

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