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Go Figure! New Directions in Advertising Rhetoric.

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persu...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McQuarrie, Edward F.
Otros Autores: Phillips, Barbara J., 1966-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Taylor and Francis, 2014.
Temas:
Acceso en línea:Texto completo