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Marketing theory : foundations, controversy, strategy, resource-advantage theory /
One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Abingdon, Oxon ; New York :
Routledge,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Hunt, Shelby D., |e author. | |
| 245 | 1 | 0 | |a Marketing theory : |b foundations, controversy, strategy, resource-advantage theory / |c Shelby D. Hunt. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York : |b Routledge, |c 2015. | |
| 264 | 4 | |c ©2010 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Originally published: M.E. Sharpe, 2010. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | 0 | |t On the marketing discipline -- |t On the morphology of explanation -- |t Explanation : issues and aspects -- |t On the morphology of scientific laws -- |t Scientific laws : issues and aspects -- |t On the morphology of theory -- |t Theory : issues and aspects -- |t On scientific realism and marketing research -- |t On science/nonscience, qualitative methods, and marketing research -- |t On truth and marketing research -- |t On objectivity and marketing research -- |t On the resource-advantage (R-A) theory of competition -- |t Competition theory, Alderson's market processes theory, and R-A theory -- |t Strategy and R-A theory. |
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed January 22, 2015). | |
| 520 | |a One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundatio. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 758 | |i has work: |a Marketing theory (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFyRdHYGppBBMv3W3MpVYd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Hunt, Shelby D. |t Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory. |d Hoboken : Taylor and Francis, ©2014 |z 9780765623638 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1900001 |z Texto completo |
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