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Marketing theory : foundations, controversy, strategy, resource-advantage theory /

One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hunt, Shelby D. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York : Routledge, 2015.
Temas:
Acceso en línea:Texto completo