Marketing theory : foundations, controversy, strategy, resource-advantage theory /

Mostrar otras versiones (2)

One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hunt, Shelby D. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York : Routledge, 2015.
Temas:
Marketing.
Marketing research.
Marketing > Recherche.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing
Marketing research
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares