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A Chinese firm goes global : the Gree story /

This book examines the success of Gree Electric Appliances (a major Chinese appliance manufacturer), taking a close look at Gree's marketing, branding, management strategies, and services, together with information on how they compete with overseas companies, and how they deal with intermediari...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Chen, Zonglin (Autor), Zhou, Xibing (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Reading, United Kingdom : Paths International Ltd, [2015]
Colección:Paths International cases in modern Chinese business.
Temas:
Acceso en línea:Texto completo