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Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods /
"The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty." "Readers will gain a sound grasp of the scientific methodology used to construct and use questionnai...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milwaukee, Wisconsin :
ASQ Quality Press,
2008.
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| Edición: | Third edition. |
| Temas: | |
| Acceso en línea: | Texto completo |