The innovator's hypothesis : how cheap experiments are worth more than good ideas /

In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what serious innovation cul...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Schrage, Michael (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Massachusetts : The MIT Press, [2014]
Temas:
Technological innovations.
Creative ability in business.
Innovations.
Créativité dans les affaires.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Knowledge Capital.
Creative ability in business
Technological innovations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • THE INNOVATOR'S HYPOTHESIS
  • The innovator's vision
  • What is a business hypothesis? What are business experiments?
  • THE INNOVATOR'S FOCUS
  • Ideas are the enemy
  • Simple, fast, cheap, smart, lean, important
  • The fundamental value innovation: stealing from Warren Buffet
  • Investing in experiments
  • THE INNOVATOR'S PORTFOLIO
  • Blockbusted: a case study in experimental frustration and failure
  • Exploring and exploiting experimentation: the 5x5x5 approach
  • Key steps to the 5x5
  • THE INNOVATOR'S CULTURE
  • Crafting great business experiments: three examples
  • A guide for x-teams
  • What makes "hypothesis" so hard?
  • Q & A
  • EXPLORING THE 5X5 EXPONENTIAL FUTURE
  • Experimenting with experimentation
  • Appendix: The innovator's hypothesis math
  • Bibliographic essay
  • Index.

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