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The innovator's hypothesis : how cheap experiments are worth more than good ideas /
In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what serious innovation cul...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, Massachusetts :
The MIT Press,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what serious innovation cultures do. He introduces the 5X5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. The book describes multiple portfolios of 5X5 experiments drawn from Schrage's advisory work and innovation workshops worldwide. -- |
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| Descripción Física: | 1 online resource (xvi, 237 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0262323044 9780262323048 9780262323055 0262323052 9781322181127 1322181128 0262528967 9780262528962 |