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The marketplace of attention : how audiences take shape in a digital age /
Webster describes factors that create audiences, including preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures--from ratings to user recommendations. He shows that the marketplace works in ways...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, Massachusetts :
The MIT Press,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |