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Connect : how to use data and experience marketing to create lifetime customers /

"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Petersen, Lars Birkholm
Otros Autores: Person, Ron, 1948-, Nash, Christopher
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley, 2014.
Temas:
Acceso en línea:Texto completo
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