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A professional and practitioner's guide to public relations research, measurement, and evaluation /
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Edición: | Second edition. |
| Colección: | 2014 digital library.
Public relations collection. |
| Temas: | |
| Acceso en línea: | Texto completo |