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Publishing for Profit : Successful Bottom-Line Management for Book Publishers.
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product devel...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
Chicago Review Press,
2014.
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| Edición: | 5th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Title Page; Half Title; Copyright; Dedication; Contents; List of Tables and Forms; Foreword; Preface to the Fifth Edition; Acknowledgments; Introduction; I. The World of Publishing; 1. C3-Commitment, Consistency, Credibility; 2. The Publishing Environment; II. Managerial Organization: Strategy and Techniques; 3. Define Your Niche; Research, Research, Research-Look Before You Leap; Who Is Your Market and Who Is the Competition?; Develop a Clear Vision: The Mission Statement; Organization Chart; Job Descriptions; 4. Make Planning Primary; Setting Goals and Objectives; Budgeting.
- Cash FlowIncome Statements and Balance Sheets; Create a Board of Directors; 5. Keep Your Staff Lean (But Not Necessarily Mean); 6. Protect Your Assets; Cash and Accounts Receivable; Intangible Assets; Copyrights; Contracts; Trademarks; II. Functional Organization: Strategy and Techniques; 7. The Editorial Process/Content Management; Editorial Category Planning; Comparative Book Template and Review; Editorial Acquisition; Editorial and Proposal Meetings; Title Profit and Loss Statements (Title P & Ls); Contracts; Contract Analysis Form; Title Fact Sheet/Title Management Form.
- Metadata: Let the Industry Know about Your BookManaging and Revitalizing Backlist; Every Editor Should Be a Sales Manager; Evaluating Editors; 8. Production and Manufacturing; The Production Schedule; Production Meetings; Production Checklist; XML; Costing and Estimating; Money-Saving Tips; 9. Sales ... and More Sales; What Sells Books and Who Buys Them?; Distribution: Options and Issues; Sales Budgets; Title Launch Meetings; Pre-Sales Meetings; Sales Meeting; Analyzing Your Sales; Marketing Plans; Publicity; 10. Subsidiary Rights; Book Clubs; Pricing for Book Clubs; Serial Rights.
- Foreign RightsForeign Rights Agents; Mass-Market Rights; Tracking Sub-Rights Sales; 11. Direct Response Marketing: Internet 101; Develop a List of Targeted Prospects; The Package; The Economics of Direct Response Marketing; Tracking Your Sales; 12. Operations, Fulfillment, and Accounting; Electronic Data Interchange; Accounts Receivable and Cash Flow; Publishing Software; Warehousing and Shipping; 13. Electronic Publishing and Marketing; E-books; Print-on-Demand; Digital Business Models; Internet Sales Methods; Analyze Your Sales and Website Results; 14. Returns; Reasons for Returns.
- Other Return IssuesHow to Reduce Returns; Analyze Returns to Control Returns; Conclusion; Appendix; Index; Back Cover.