Cargando…

Publishing for Profit : Successful Bottom-Line Management for Book Publishers.

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product devel...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Woll, Thomas
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : Chicago Review Press, 2014.
Edición:5th ed.
Temas:
Acceso en línea:Texto completo