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Publishing for Profit : Successful Bottom-Line Management for Book Publishers.
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product devel...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
Chicago Review Press,
2014.
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| Edición: | 5th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |