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Publishing for Profit : Successful Bottom-Line Management for Book Publishers.
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product devel...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
Chicago Review Press,
2014.
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| Edición: | 5th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and. |
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| Descripción Física: | 1 online resource (402 pages) |
| ISBN: | 9781613749746 1613749740 9781613749760 1613749767 |