Decoding the new consumer mind : how and why we shop and buy /

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A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In "Decoding the New Consumer Mind"," " award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shopper...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yarrow, Kit, 1958-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, A Wiley Brand, [2014]
Edición:First edition.
Temas:
Consumer behavior.
Consumers > Psychology.
Consumption (Economics) > Psychological aspects.
Consommateurs > Comportement.
Consommateurs > Psychologie.
BUSINESS & ECONOMICS > Economics > Macroeconomics.
POLITICAL SCIENCE > Economic Conditions.
Consumer behavior
Consumers > Psychology
Consumption (Economics) > Psychological aspects
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