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Storyscaping : stop creating ads, start creating worlds /

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces ""storyscaping"" as a way to create immersive experiences that solve t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Legorburu, Gaston (Autor), McColl, Darren (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2014.
Temas:
Acceso en línea:Texto completo
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