Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /

Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel applicat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lowenstein, Michael W., 1942- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edición:First edition.
Colección:2013 digital library.
Marketing strategy collection.
Temas:
Customer relations.
Relationship marketing.
Marketing relationnel.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations
Relationship marketing
marketing
customer loyalty
customer centricity
customer experience
employee loyalty
employee ambassadorship
performance metrics
communication
corporate image and reputation
customer data
big data
chief customer officer
word-of-mouth
trust
brand
loyalty program
customer complaints
advertising
social media
leadership
relationships
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