Marketing analytics : data-driven techniques with Microsoft Excel /

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Winston, Wayne L. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2014.
Temas:
Excel > Musikgruppe
Microsoft Excel (Computer file)
Marketing research > Data processing.
Marketing > Recherche > Informatique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing research > Data processing
Informatik
Marketing
Datenanalyse
IT-gestütztes Marketing.
Anwendungssoftware.
Acceso en línea:Texto completo
Descripción
Sumario:Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques-and achi.
Descripción Física:1 online resource
ISBN:9781118439357
111843935X
9781118417300
1118417305

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