Marketing analytics : data-driven techniques with Microsoft Excel /

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Winston, Wayne L. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2014.
Temas:
Excel > Musikgruppe
Microsoft Excel (Computer file)
Marketing research > Data processing.
Marketing > Recherche > Informatique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing research > Data processing
Informatik
Marketing
Datenanalyse
IT-gestütztes Marketing.
Anwendungssoftware.
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares