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Dynamic customer strategy : today's CRM /

Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using d...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tanner, John F. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edición:First edition.
Colección:Marketing strategy collection.
Temas:
Acceso en línea:Texto completo