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The end of membership as we know it : building the fortune-flipping, must-have association of the next century /
BHow new membership models can help associations survive and thrive in today's evolving environment/b The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, Calif. :
Jossey-Bass,
2013.
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| Colección: | ASAE/Jossey-Bass Series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Title; Copyright; Dedication; Chapter 1: The Making of a Dominant Association; Looking Forward; Association Must-Haves; Chapter 2: Embracing Change; Focus on the Future; Making a Change; Chapter 3: Offering Better Benefits; Value Mistakes; Member Benefits Formula; Focus on the Future; Member Benefits Matrix; Chapter 4: Furthering Your Reach; The New Recruits; The Loyalists; Menu Diversification; Chapter 5: Building Online Communities; Community-Building Online; Mission Possible; No Chapters, Only Communities; Community Redefined; Chapter 6: Redefining Membership.
- Membership ModelsMore Models; Chapter 7: Building a Next Century Association; A Safety Net; Letting Go; Index.