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The end of membership as we know it : building the fortune-flipping, must-have association of the next century /

BHow new membership models can help associations survive and thrive in today's evolving environment/b The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sladek, Sara
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, Calif. : Jossey-Bass, 2013.
Colección:ASAE/Jossey-Bass Series.
Temas:
Acceso en línea:Texto completo