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The end of membership as we know it : building the fortune-flipping, must-have association of the next century /
BHow new membership models can help associations survive and thrive in today's evolving environment/b The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, Calif. :
Jossey-Bass,
2013.
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| Colección: | ASAE/Jossey-Bass Series.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 100 | 1 | |a Sladek, Sara. | |
| 245 | 1 | 4 | |a The end of membership as we know it : |b building the fortune-flipping, must-have association of the next century / |c Sara Sladek. |
| 260 | |a San Francisco, Calif. : |b Jossey-Bass, |c 2013. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a ASAE/Jossey-Bass Series | |
| 520 | |a BHow new membership models can help associations survive and thrive in today's evolving environment/b The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In iThe End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century/i, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community./ iThe End of Membership As We Know It/i explains:/ ulliHow niche the new competitive advantage is/liliWhy organizational culture has an enormous impact on recruitment and retention/liliWhat emerging member-prospects value and want/liliWhy and how to focus on member ROI instead of program ROI/liliHow to craft and deliver compelling benefits rather than features/liliHow to extend your reach/liliWhich emerging models are taking root and showing promise/li/ul Providing numerous real-world examples along with specific guidance, iThe End of Membership As We Know It/i is a must-have guide for moving your membership model into the future. | ||
| 500 | |a Title from resource description page (Recorded Books, viewed November 21, 2013). | ||
| 505 | 0 | |a Cover; Contents; Title; Copyright; Dedication; Chapter 1: The Making of a Dominant Association; Looking Forward; Association Must-Haves; Chapter 2: Embracing Change; Focus on the Future; Making a Change; Chapter 3: Offering Better Benefits; Value Mistakes; Member Benefits Formula; Focus on the Future; Member Benefits Matrix; Chapter 4: Furthering Your Reach; The New Recruits; The Loyalists; Menu Diversification; Chapter 5: Building Online Communities; Community-Building Online; Mission Possible; No Chapters, Only Communities; Community Redefined; Chapter 6: Redefining Membership. | |
| 505 | 8 | |a Membership ModelsMore Models; Chapter 7: Building a Next Century Association; A Safety Net; Letting Go; Index. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business. | |
| 650 | 6 | |a Affaires. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Nonprofit Organizations & Charities. |2 bisacsh | |
| 650 | 7 | |a Business |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 9781306118347 |
| 830 | 0 | |a ASAE/Jossey-Bass Series. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1443913 |z Texto completo |
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| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00092026 | ||
| 994 | |a 92 |b IZTAP | ||