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The end of membership as we know it : building the fortune-flipping, must-have association of the next century /
BHow new membership models can help associations survive and thrive in today's evolving environment/b The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, Calif. :
Jossey-Bass,
2013.
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| Colección: | ASAE/Jossey-Bass Series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | BHow new membership models can help associations survive and thrive in today's evolving environment/b The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In iThe End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century/i, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community./ iThe End of Membership As We Know It/i explains:/ ulliHow niche the new competitive advantage is/liliWhy organizational culture has an enormous impact on recruitment and retention/liliWhat emerging member-prospects value and want/liliWhy and how to focus on member ROI instead of program ROI/liliHow to craft and deliver compelling benefits rather than features/liliHow to extend your reach/liliWhich emerging models are taking root and showing promise/li/ul Providing numerous real-world examples along with specific guidance, iThe End of Membership As We Know It/i is a must-have guide for moving your membership model into the future. |
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| Notas: | Title from resource description page (Recorded Books, viewed November 21, 2013). |
| Descripción Física: | 1 online resource |
| ISBN: | 9781118834268 1118834267 1306118344 9781306118347 |