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Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies gen...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Heidelberg :
Physica-Verlag HD,
1997.
|
| Colección: | Contributions to management science,
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Zwerina, Klaus, |d 1967- | |
| 245 | 1 | 0 | |a Discrete choice experiments in marketing : |b use of priors in efficient choice designs and their application to individual preference measurement / |c by Klaus Zwerina. |
| 260 | |a Heidelberg : |b Physica-Verlag HD, |c 1997. | ||
| 300 | |a 1 online resource (xiii, 173 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a Contributions to management science, |x 1431-1941 | |
| 504 | |a Includes bibliographical references (pages 163-173). | ||
| 505 | 0 | |a Introduction -- Review of Linear Design and Discrete Choice Models: Linear Design Theory; Discrete Choice Models -- Designs for Discrete Choice Models: Review of Previous Design Strategies; Efficiency in Choice Designs -- Using Priors in Choice Designs: Generating Efficient Choice Designs; Sensitivity to Misspecification of Priors; Ways to Gather Priors -- Individual Choice Models: An Approach to Building an Individual Choice Model; Empirical Test of the Individual Choice Model -- Conclusion: Summary; Limitations and Future Research. | |
| 520 | |a This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies general search algorithms for generating efficient choice designs, and finally, uses this knowledge to develop and test individual-level choice models. The book is of interest to researchers and practitioners in marketing science, economics, and statistics. | ||
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumers' preferences. | |
| 650 | 6 | |a Consommateurs |x Préférences. | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 1 | 7 | |a Keuzegedrag. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Numerieke wiskunde. |2 gtt |
| 650 | 7 | |a Modèles de choix discret. |2 ram | |
| 650 | 7 | |a Consommateurs |x Préférences |x Modèles mathématiques. |2 ram | |
| 758 | |i has work: |a Discrete choice experiments in marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG4RprV9CtjvHtW3PkgWKq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Printed edition: |z 9783790810455 |
| 830 | 0 | |a Contributions to management science, |x 1431-1941 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3090630 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL3090630 | ||
| 938 | |a YBP Library Services |b YANK |n 13351532 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH29655654 | ||
| 938 | |a Internet Archive |b INAR |n discretechoiceex0000zwer | ||
| 994 | |a 92 |b IZTAP | ||