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Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement /
This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to generate reasonable choice designs, develops criteria for efficiency when one has prior information about the model parameters, specifies gen...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Heidelberg :
Physica-Verlag HD,
1997.
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| Colección: | Contributions to management science,
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| Temas: | |
| Acceso en línea: | Texto completo |