Media management and economics research in a transmedia environment : papers from the 2012 broadcast education association research symposium /

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This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction wit...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Broadcast Education Association (U.S.)
Otros Autores: Albarran, Alan B. (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Routledge, Taylor & Francis Group, 2013.
Colección:Electronic media research series.
Temas:
Mass media > Management > Congresses.
Mass media > Economic aspects > Congresses.
Convergence (Telecommunication) > Congresses.
Médias > Gestion > Congrès.
Médias > Aspect économique > Congrès.
Convergence (Télécommunications) > Congrès.
SOCIAL SCIENCE > Media Studies.
Convergence (Telecommunication)
Mass media > Economic aspects
Mass media > Management
Massmedia.
Conference papers and proceedings
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