The business solution to poverty : designing products and services for three billion new customers /

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The nearly three billion people living on $2 a day are not just the world?s greatest challenge?they represent an extraordinary market opportunity. The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Polak, Paul
Otros Autores: Warwick, Mal
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, Inc., 2013.
Edición:First edition.
Colección:BK currents book.
Temas:
Poverty.
Social responsibility of business.
Industrial management > Social aspects.
Poverty
Pauvreté.
Entreprises > Responsabilité sociale.
Gestion d'entreprise > Aspect social.
poverty.
BUSINESS & ECONOMICS > Production & Operations Management.
TECHNOLOGY & ENGINEERING > Industrial Engineering.
TECHNOLOGY & ENGINEERING > Industrial Technology.
BUSINESS & ECONOMICS > Entrepreneurship.
Industrial management > Social aspects
Social responsibility of business
BUSINESS & ECONOMICS / General
Economics
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