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Digilogue : How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer.
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? A...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Wiley,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- ABOUT THE AUTHOR; ACKNOWLEDGEMENTS; PROLOGUE; INTRODUCTION; PART I: The fighters size each other up; 1: Digital disruption; Everything that can be digitised will be digitised; Digital is an omnipresent force for change; A digital wave of change; Awareness of yourself and your surroundings is the first step; Endnotes; 2: Analogue versus digital; Hearts versus minds?; Rational versus emotional; Analogue culture
- analogue opportunity; Endnotes; 3: Bringing the old and the new together; The convergence of the digital and the analogue; Laptops and lederhosen.
- The importance of translation in the continuation of the analogue storyEndnotes; 4: Digilogue; Providing value to digital minds and connecting with analogue hearts; The digilogue mix; The Digilogue Strategy Map; Digital examples; Analogue examples; Endnotes; Taking stock; PART II: The battle heats up; 5: Digital grapevine; Big Brother, big data; Death of demographics, and marketing as a science; The precursor to the digital grapevine
- Wagga Wagga; Endnotes; 6: Analogue escapism; Reconnecting by disconnecting: Burning Man; We learn the analogue through the digital.
- Enabling reconnection by disconnectionEndnotes; Taking stock; 7: Digital diffusion of ideas; Diffusing ideas in a digitally disrupted era; We're all in media now; Endnotes; Taking stock; 8: Analogue location drives digital innovation; The importance of local connections; Analogue trust, analogue connections; Business is still local; Wrapping up the fight; Endnotes; PART III: Hanging up the gloves and meeting in the middle; 9: Standing the test of time; The business life cycle; Kodak's missed moment; Georg Sörman; Waves of change; Toy Story reinvented: LEGO; Endnotes; Taking stock.
- 10: Going digilogueStrategising for future success; Taking stock; CONCLUSION; INDEX.