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Digilogue : How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer.

How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? A...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sorman-Nilsson, Anders
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wiley, 2013.
Temas:
Acceso en línea:Texto completo
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