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The economic implications of advertising /
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, emp...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxfordshire, England ; New York :
Routledge,
2013, ©1967.
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| Colección: | Routledge Library Editions. Advertising ;
v. 11. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.First published in 1967. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (xiii, 210 pages). |
| ISBN: | 9781136670145 1136670149 0203582438 9780203582435 |