Sustainable marketing : managerial-ecological issues /

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represent...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fuller, Donald A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : Sage Publications, ©1999.
Temas:
Green marketing.
Consumption (Economics) > Environmental aspects.
Marketing > Management.
Marketing vert.
Marketing > Gestion.
Consommation (Économie politique) > Aspect de l'environnement.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Marketing > Management
Consumption (Economics) > Environmental aspects
Green marketing
Umweltbezogenes Management
Marketing
Marketing.
Duurzame ontwikkeling.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Sustainable Marketing: An Overview
  • Why Sustainable Marketing--Now?
  • Sustainable Marketing Defined
  • The Master Equation
  • The Ecological Imperative
  • The Nature of Sustainable Development/Consumption
  • The Ecological Setting
  • Commoner's Informal Laws of Ecology
  • Evolving Ecological Concern
  • The Competitive Setting
  • The Social-Moral Imperative
  • Reasons for Studying Sustainable Marketing
  • New Decision Boundaries: The Product System Life Cycle
  • The Product System Life-Cycle Concept
  • Quantitative Life-Cycle Assessment
  • Qualitative Life-Cycle Assessment
  • Path to the Future?
  • Sustainable Marketing Strategies
  • Framework for Sustainable Marketing Management
  • Dimensions of Waste Management
  • Strategy Options
  • Proactive Strategy: Pollution Prevention
  • Proactive Strategy: Resource Recovery
  • Default Option: Terminal Disposal
  • Organizational Strategies
  • Marketing's New Mission
  • Implementing Sustainable Marketing Strategies
  • Product-Specific Sustainable Marketing Audit
  • Sustainable Products
  • Role of Product
  • Sustainable Products: Solution to Pollution
  • The Industrial Design Process
  • Product Design-for-Environment
  • Product Design-for-Pollution Prevention
  • Product Design-for-Resource Recovery
  • Product Classification Systems: Design-for-Environment Insights
  • Implementing Product Design-for-Environment
  • Sustainable Channel Networks
  • Role of Channel Networks
  • Channel Design-for-Environment
  • Channel Design-for-Pollution Prevention
  • Channel Design-for-Resource Recovery.

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