Sustainable marketing : managerial-ecological issues /

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represent...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fuller, Donald A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : Sage Publications, ©1999.
Temas:
Green marketing.
Consumption (Economics) > Environmental aspects.
Marketing > Management.
Marketing vert.
Marketing > Gestion.
Consommation (Économie politique) > Aspect de l'environnement.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Marketing > Management
Consumption (Economics) > Environmental aspects
Green marketing
Umweltbezogenes Management
Marketing
Marketing.
Duurzame ontwikkeling.
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