Cargando…

Persuasive Signs : the Semiotics of Advertising.

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspira...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Danesi, Marcel
Otros Autores: Beasley, Ron
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin : De Gruyter, 2002.
Colección:Approaches to Applied Semiotics AAS.
Temas:
Acceso en línea:Texto completo