Social networks and their economics : influencing consumer choice /

Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Birke, Daniel
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, United Kingdom : Wiley, 2013.
Temas:
Social networks > Economic aspects.
Consumer behavior.
Réseaux sociaux > Aspect économique.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer behavior
Social networks > Economic aspects
Konsumentbeteende.
Sociala nätverk > ekonomiska aspekter.
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